Fundamental Marketing; Does it have a place in the modern digital age?

"It's true, marketing has gone through dramatic change, but let's not throw out the bath with the bathwater. The most fundamental marketing concepts still hold true. There must be a unique value tied to your product if it is going to rise to the top and get noticed-but product value isn't static. We need to know how to reinvent value and ingrain that in our processes."

-The Age of Engage Deinise Shiffman chap.1 pg. 12-13

Learning marketing methods of Armstrong and Kotler I know they cannot be dismissed; though in this everchanging age of media one must be ready to adapt on the fly. If one was to lag behind just a bit, they might not ever be able to catch up. Using the tried and true methods of Kotler and blending them with new able ideas, todays marketer should be ready with whatever obstacle they may encounter.

-Ricci HernandezCEO/Filmaker/ ClubSumoBoy

Age of Engage - Denise Shiffman

“We need to think of the Web as alive, as an ecosystem with a heartbeat that is constantly moving and changing in order to create engaging, interactive marketing, and valuable business interactions at each touchpoint. The result for marketers is the ability to create, influence, and participate in the conversations that make up markets.”
Age of Engage chap 1 pg 3 – Denise Shiffman

This is such an absolute statement living in this ever changing interactive, digital age. The Web is the world now. The days of snail mail that I witnessed as a young kid is now ancient. With the advent of Youtube, Myspace, Vimeo and countless others that spring up daily if not hourly, communication, self promotion, product marketing, awareness and countless other worldly subjects or not so, is in a constant evolution. Those who shy from it will find themselves shut out, only those who are willing to embrace it will reap any rewards. We who are here now are in the midst of this epic storm sweeping our world. When I see it coming I will not be running from it, rather towards.